Theo von Asmuth was once a small boy with big ideas. Born and raised on a remote island in the Philippines, Theo spent his childhood years playing outside. His time on the island, coupled with a demanding education, taught him that no idea, and no one, is too small. Thinking big starts in the mind. Now a Germany-based director, Theo has brought his big ideas to the screen. Even in his most eloquent moments, Theo refuses to let go of his child-like imagination. From commercials to music videos, a sense of life, fun, and the unexpected permeate his work—as if the little boy on that faraway island had been handed a camera. Theo has brought his spark of joy to clients like Siemens, Red Bull, Deichmann, Darmstadt Diamonds, Porta, Opel Bank, and SportScheck. With his Southeast Asian roots and newfound German sensibilities, Theo deftly straddles the cultural divide. It is a divide he aims to blur. By bringing together ordinary lives in scattered places, Theo may have captured what lies at the heart of our Zeitgeist.